S.S. Norisle operated as the ferry between Tobermory and South Baymouth until the mid-1970s. Interest from steamship enthusiasts prompted a proposal to refit the vessel into a heritage cruise ship to operate on the Great Lakes and St. Lawrence River. This assignment included developing detailed itineraries, assessing the market potential, examining regulatory issues and preparing a detailed pro forma of potential revenues and expenses. The report also assessed the economic impacts that could accrue from the operation of the cruise ship.