This professional development program involved workshops for the province’s tourism operators on the ‘how-to’s’ of working with tour operators and other enterprises engaged in the international travel trade. Separate one-day workshops were developed on Working with the European Travel Trade, Selling to the Travel Trade and Pricing Your Product for the Travel Trade.
Participants had the option of becoming ‘TradeSmart Certified’ through meeting standards of good practice as part of a contractual engagement. EPG developed this program, and delivered it on behalf of the New Brunswick Department of Tourism and Parks over a ten year period.